Digital Out-of-Home Media: Where to go to find availabilities?

This is the second guest post from Tom Eley of Eley Media Management, our favorite expert on out-of-home and place-based media. This post points the way to find out what's available in outdoor advertising today.

There are several organizations that can help you keep abreast of new players and developments:

• SRDS, www.srds.com, has a subscription-only buyer’s guide to Out of Home, and has many new companies listed;
• The Outdoor Advertising Association of America, www.oaaa.org, also lists many new companies on their membership roster and has other information on outdoor digital networks as well;
• Traffic Audit Bureau, www.tabonline.com. TAB is the audience measurement arm of the outdoor industry; and
• The Out-of-Home Video Advertising Bureau, www.ovab.org, was recently launched by ten of the major players in the digital OOH network business

You can reach Tom directly at teley@mindspring.com.