With broadcast ratings down 10-12% in the first few weeks of the new TV season, with all new programs, the networks need to rethink their situation concerning the writers or risk serious long term damage to the medium.
Cable networks and Fox built audience in the summers when the old broadcast networks were in reruns.
Will there be new TV networks via the web? You betcha. And I think there will be plenty of advertisers ready to support them, also encouraged by the obduracy of the networks.
It's clear that today's younger viewers are fickle, fast and agile in their media habits. If the writers' strike causes more people to sample alternative fare such as online "webisodes", this can only serve to weaken an already increasingly ignored medium.